Latest News from Instinct

Holiday Mode: Activated

Holiday Mode: Activated

Get your passport ready. According to fashion & retail experts, 2024 is the year of travel. Released at the end of last year, Business of Fashion and McKinsey & Company’s annual ‘State of Fashion’ report states ‘global travel is projected to exceed...

Hassle Free Hosting with Absolut

Hassle Free Hosting with Absolut

Ending 2023 on a high, we were briefed by Absolut vodka to create enagagement around it’s ready to drink range at a key sales time, Christmas party season. The Absolut audience is all about a hassle-free, fun-loving approach to life – rather than spending hours on...

PR Trends: What’s Informing our Ambitions for 2024

PR Trends: What’s Informing our Ambitions for 2024

As the biting January wind shakes us out of our Christmas coma, we couldn't think of a better time to explore what this new year might have in store for us. After yet another challenging year for most, 2024 is brimming with uncertainty and dynamic shifts, as well as a...

Christmas Crackered with White Stuff

Christmas Crackered with White Stuff

This festive season, we partnered White Stuff with our fave comedy duo: The Scummy Mummies, for its Christmas crackered campaign. A campaign celebrating all of nuances through the festive season - telling dad jokes and bad jokes, pairing party dresses with paper...

An Italian Christmas

An Italian Christmas

Another year – another Christmas lunch with Malfy Gin! Becoming somewhat of a tradition, we welcomed friends old and new for an Italian festive feast, all  to celebrate Daphne's new ‘Nativa Mistica’ inspired décor. Naturally, it didn’t disappoint!  Our guests...

Why Gift Guides Keep on Giving

Why Gift Guides Keep on Giving

October to December means only one thing in the PR world – gift guide season! With Christmas a key sales period for most lifestyle brands, and consumers always looking for recommendations on the best thing to buy that tricky uncle or impress their mother-in-law,...

Our Pick of Impactful Influencer Campaigns

Our Pick of Impactful Influencer Campaigns

As the digital landscape evolves, influencers are becoming even more powerful in captivating audiences and shaping trends, with 92% of consumers trusting influencer recommendations over traditional ads. Read on for our team’s pick of influencer campaigns that caught...

Running a Successful Influencer Campaign in 2024

Running a Successful Influencer Campaign in 2024

In the fast-paced world of digital marketing, influencer campaigns have become a powerful tool for brands looking to connect more authentically with their target audience. As we head into 2024, the landscape of influencer marketing is evolving rapidly, so here are our...

Launching a Viral Social Movement

Launching a Viral Social Movement

As part of our charity arm 'Good instinct', we've begun working with Children With Cancer UK, which has launched its new annual fundraising campaign, Style Against Cancer. We were tasked with making a splash, using notable salons and stylists, celebrities, press and...

Frolicking through Flower Fields

Frolicking through Flower Fields

Did you know that QVC UK sells plants and flowers online? To drive awareness for its ever-growing garden category, we hopped over the pond on a press trip to FAM Flower Farm in The Netherlands, where QVC sources many of its eye-catching dahlias as tubers.Hosting six...

The House of Festive Spirit

The House of Festive Spirit

Christmas in 31-degree heat? It’s NEVER too early to get in the festive spirit, so we hosted the ultimate immersive showcase to drive fame for Pernod Ricard UK’s extensive drinks portfolio, including G.H Mumm champagne, Absolut Vodka, Jameson, Beefeater and MALFY Gin,...

Living the Good Life with White Stuff

Living the Good Life with White Stuff

White Stuff’s AW23 campaign, ‘The Good Life’, is all about going back to our roots, growing our own and doing it ourselves, so we felt it was apt to invite a selection of key press and influencer tastemakers to join us in our very own White Stuff greenhouses. Nestled...

Spritzing up our Summer

Spritzing up our Summer

Did someone say festival season?! We recently supported Lillet's very first festival activation by hosting influencers including The London Chatter, Stephanie Yeboah, Klaudia Cloud and Demi Colleen at Wilderness, for a weekend of Lillet Spritzes and other festival...

Hottest Homeware Collab of the Season

Hottest Homeware Collab of the Season

Hosting at home has never looked so good! Malfy Gin, the gin from Italy inspired by the Amalfi Coast, has partnered with uber cool ceramicist Laëtitia Rouget for the hottest homeware collaboration of the summer - the Malfy Gin x Laëtitia Rouget Aperitivo platter....

A Hun-tastic Collaboration

A Hun-tastic Collaboration

U ok hun? This month, we worked with two iconic brands on an even more iconic collaboration.... we combined Moonpig and Hunsnet to create a collaboration of cards and gifts, perfect for celebrating the huns in your life. The selection of cards incorporated gorge-y...

Creating a Splash for Absolut Cocktails

Creating a Splash for Absolut Cocktails

Absolut recently launched its brand new ready-to-drink trio, with a delicious choice of Absolut Espresso Martini, Absolut Strawberry Spritz, and Absolut Passionfruit Martini. To position the trio as the go-to cocktails to enjoy this festival season, Absolut called on...

Adventures by the Sea with White Stuff

Adventures by the Sea with White Stuff

White Stuff's latest collection takes inspiration from memories of endless, hazy days, hours whiled away by the seaside, little (and not so little) adventures. To celebrate the launch and create our own memories by the sea, we invited a selection of media to join us...

A Slice of Calm in King’s Cross

A Slice of Calm in King’s Cross

QVC has recent launched 'My Garden Escape at QVC' online and on the QVC app, to bring people together to share their passion for gardening, a new destination full of gardening inspiration, live expert tips and an ever-changing selection of garden products.  To raise...

Introducing… the ‘Wundersarnie’

Introducing… the ‘Wundersarnie’

Monkey 47 recently partnered with sandwich revolutionary Max Halley, whisking him away to Monkey 47’s home in the Black Forest to create the ultimate German sausage sandwich - AKA the ‘wundersarnie’. What makes it so special? It’s übercharged with Monkey 47’s secret...

Unleashing Creativity at Wilderness

Unleashing Creativity at Wilderness

To launch White Stuff's latest collection, we invited influencers Charlotte Manners, Nicole Ocran, Nina Cachia, Zoe De Pass and Julia in Disguise to a content creation experience, set against the idyllic background of Wilderness Reserve. From the moment they arrived,...

Reflecting on Purpose Led Projects

Reflecting on Purpose Led Projects

There are countless causes close to our heart here at instinct, from looking after our oceans to supporting the refugee crisis. Last summer we launched the charity arm of our business, Good Instinct, and have a few projects up our sleeve, but we wanted to reflect on a...

Culture Corner: Eco Edition

Culture Corner: Eco Edition

Off the back of our recent sustainability campaign with Plymouth Gin, with Earth Day falling last month, the team is back with another culture corner - but this time, eco edition! Read on to hear the team's recommendations of books, podcasts and pieces of journalism,...

Plymouth Gin Makes Waves

Plymouth Gin Makes Waves

Continuing its sustainability journey, Plymouth Gin has launched a brand new 'Ocean Edition' limited-edition bottle in partnership with ocean charity the Ocean Conservation Trust (OCT), its coastal neighbour situated just a stone’s throw away from the Distillery. The...

White Stuff Steps Back in Time

White Stuff Steps Back in Time

White Stuff is no stranger to an epic event (we're still reminiscing on ABBA Voyage...), but to launch us into the world of VIPs and build valuable relationships for the brand, we wanted to do something a little different. So, our VIP Director Jakki rounded up a...

Nautica Rocks the Boat

Nautica Rocks the Boat

 The new offering from Nautica is bold yet sophisticated, incorporating modern styles such as bucket hats whilst keeping its authentic Nautica style with windbreakers and swim shorts. Following on from the success of our 2022 Oxbridge boat race event, and to launch...

Mozart Liqueur’s VIP Moment

Mozart Liqueur’s VIP Moment

To kick off the spring season, Mozart Chocolate Liqueur has taken over the Fifth Floor Terrace at Harvey Nichols, transforming it into an egg-stravagent escape with a menu of indulgent “choctails” and opulent Easter décor. Mozart Chocolate Liqueur is the only multi...

‘Be U’ With Brenda Edwards

‘Be U’ With Brenda Edwards

TV personality and national treasure Brenda Edwards has joined forces with QVC UK to design her debut fashion collection: Be U by Brenda Edwards. The collection showcases Brenda’s bubbly personality and passion for style, designed to inspire body confidence with...

Coverage of the Month

Coverage of the Month

From brand new Disney On Ice tour, Disney On Ice presents Discover The Magic, to  Brenda Edwards' new collection on QVC UK, the team has been busy securing coverage across all of clients. See below for our highlights over the last month.. From top to bottom (L-R):...

Media Update: ABCs Announced

Media Update: ABCs Announced

There’s been a flurry of media ABCs released recently and it’s fair to say it’s been a challenging time for print magazines, with total magazine circulation dropping by 11%. However, there was good news for some titles – Good Housekeeping still holds the top spot in...

White Stuff Roll into 2023

White Stuff Roll into 2023

White Stuff's SS23 collection takes inspiration from those picturesque, relaxed ganders around the city. Picture this, it's the first mild day of Spring. Jumper, jeans and out of office on. Espresso and a good book, watching the world go by. Bliss. The latest White...

A Star Studded Disney Spectacle

A Star Studded Disney Spectacle

As Disney On Ice’s Autumn tour, Disney On Ice presents Dream Big, skated into its final venue, London’s O2 Arena, we celebrated with a VIP event to end all VIP events. Three years since our last London meet and greet (boo you Covid), we knew we wanted to go big!...

Making it Reign with Malfy

Making it Reign with Malfy

Malfy Gin, a gin from Italy inspired by the idyllic Amalfi Coast, is all for embracing that 'La Dolce Vita' lifestyle, such as enjoying delicious food and cocktails and feeling your most stylish self. Similarly, Josh Smith's podcast Reign, in which he interviews high...

The Fashion Team Takes On Festive Hospitality

The Fashion Team Takes On Festive Hospitality

As part of our client Christmas campaigns, we always love to throw in hospitality events where possible. Not only is hospitality a great way for media and influencers to engage with the brand and product offering, it’s one of the best ways to forge lasting...

Granting Festive Wishes with Gemma Collins

Granting Festive Wishes with Gemma Collins

This Christmas, the one and only Gemma ‘GC’ Collins teamed up with everyone’s favourite rum, Malibu to grant one Brit's fabulous festive wish. Whether it was a disco bauble filled bath, pineapple topped turkey for Christmas lunch, or sipping pina coladas in bed on...

Good Vibes Only with Malibu

Good Vibes Only with Malibu

Nine in ten Gen-Z’ers claim that they've felt vulnerable while on a night out. How un-acceptable is that?! As the brand which encourages people to ‘Do Whatever Tastes Good’, Malibu is all about living life in a way that makes you happy and we’d argue, a key part of...

Menopause Your Way: The Journey

Menopause Your Way: The Journey

Research shows that more than one in five women have no one they can talk to about the menopause, and we knew that needed to change…. In time for World Menopause Month, we launched QVC’s Menopause Your Way campaign, with a moving piece of video content starring...

Dannii Minogue Brings the Disco

Dannii Minogue Brings the Disco

After launching her first collection with QVC UK back in 2021, Dannii Minogue continues to champion petite fashion which flatters women of all shapes and sizes. During her latest stopover in the UK, we showcased her new Christmas collection with an intimate dinner for...

Soirée & Spritz

Soirée & Spritz

Lillet, the wine-based aperitif that everyone needs on their bar cart, is a drink made by women for women... which we love, obviously. So with the brand leaning into the female empowerment space, we host a two-part panel series at female-only members club AllBright....

Do Whatever Tastes Good with Malibu

Do Whatever Tastes Good with Malibu

Nothing says summer quite like Malibu – and what better way to celebrate everyone’s favourite coconut flavoured rum than with a star-studded event? This summer Malibu Rum launched its new campaign, #DoWhateverTastesGood, encouraging all us Malibabes to do whatever...

A Disney On Ice Dreamland

A Disney On Ice Dreamland

Disney On Ice is skating back into the UK this year with its new show, Disney On Ice presents Dream Big! To celebrate, we hosted the Disney On Ice Dream Big Sleepover, a magical wonderland created to encourage kids to fulfil their wildest dreams, complete with...

Our Pick of Purpose-Led Campaigns

Our Pick of Purpose-Led Campaigns

Cause led marketing has definitely come to the forefront since the pandemic, with more big brands recognising the importance of charitable giving, and the impact it can have on consumer opinion. Here’s our pick of cause-led campaigns, from dismantling toxic beauty...

Barnardo’s: Fashion For All

Barnardo’s: Fashion For All

As part of our new charity arm, we recently started working with Barnardo’s Retail to help launch their summer campaign; Fashion For All. This summer, Barnardo’s is spreading the good-feeling and raising awareness of its range of pre-loved clothing and accessories,...