Latest News from Instinct

Malfy Gin, a gin from Italy inspired by the idyllic Amalfi Coast, is all for embracing that 'La Dolce Vita' lifestyle, such as enjoying delicious food and cocktails and feeling your most stylish self. Similarly, Josh Smith's podcast Reign, in which he interviews high...

As part of our client Christmas campaigns, we always love to throw in hospitality events where possible. Not only is hospitality a great way for media and influencers to engage with the brand and product offering, it’s one of the best ways to forge lasting...

This Christmas, the one and only Gemma ‘GC’ Collins teamed up with everyone’s favourite rum, Malibu to grant one Brit's fabulous festive wish. Whether it was a disco bauble filled bath, pineapple topped turkey for Christmas lunch, or sipping pina coladas in bed on...

Nine in ten Gen-Z’ers claim that they've felt vulnerable while on a night out. How un-acceptable is that?! As the brand which encourages people to ‘Do Whatever Tastes Good’, Malibu is all about living life in a way that makes you happy and we’d argue, a key part of...

Research shows that more than one in five women have no one they can talk to about the menopause, and we knew that needed to change…. In time for World Menopause Month, we launched QVC’s Menopause Your Way campaign, with a moving piece of video content starring...

After launching her first collection with QVC UK back in 2021, Dannii Minogue continues to champion petite fashion which flatters women of all shapes and sizes. During her latest stopover in the UK, we showcased her new Christmas collection with an intimate dinner for...

Lillet, the wine-based aperitif that everyone needs on their bar cart, is a drink made by women for women... which we love, obviously. So with the brand leaning into the female empowerment space, we host a two-part panel series at female-only members club AllBright....

Nothing says summer quite like Malibu – and what better way to celebrate everyone’s favourite coconut flavoured rum than with a star-studded event? This summer Malibu Rum launched its new campaign, #DoWhateverTastesGood, encouraging all us Malibabes to do whatever...

Disney On Ice is skating back into the UK this year with its new show, Disney On Ice presents Dream Big! To celebrate, we hosted the Disney On Ice Dream Big Sleepover, a magical wonderland created to encourage kids to fulfil their wildest dreams, complete with...

Cause led marketing has definitely come to the forefront since the pandemic, with more big brands recognising the importance of charitable giving, and the impact it can have on consumer opinion. Here’s our pick of cause-led campaigns, from dismantling toxic beauty...

As part of our new charity arm, we recently started working with Barnardo’s Retail to help launch their summer campaign; Fashion For All. This summer, Barnardo’s is spreading the good-feeling and raising awareness of its range of pre-loved clothing and accessories,...

This month we made a BIG announcement…. we’ve opened a charity division of the business, named Good Instinct.Like many of us, over lockdown we began pondering our ‘purpose’. We all came to the conclusion that we’d like to dedicate more time to charity work, supporting...

We’ve been off adventuring, on a VIP trip to the Black Forest in Germany, brand home of Monkey 47 Schwarzwald Dry Gin.Monkey 47 is premium batch-distilled and handcrafted gin that fuses British traditions, the spices of India, and the purity and originality of the...

It goes without saying, events are a key part of our industry and enable brands to truly transport press and influencers into their world. It seems the days of virtual events are over (thank god), and we’ve been in full swing event mode across all our clients, from...

The month of romance got us thinking about relationships, and how some of our longest-standing ones are those with our clients. Nine years of Disney On Ice shows, seven years with Diadora, and five years of QVC – it’s exciting having a part to play as a brand evolves,...

This month we were beyond thrilled to be back working with M&S on its new campaign, “Sparking Change: The National Challenge.” At a time where some of us are making bold (and slightly unachievable!) New Years Resolutions, M&S is challenging consumers to make...

This month, we were thrilled to start working with White Stuff, as the British brand appointed us to re-connect the much-loved high street staple to UK consumers. Re-vamping their look, White Stuff boasts an extensive offering across womenswear, menswear, and kidswear...

Since it’s Back to School month, we’ve been working on an instinct PR curriculum. With media outreach being a fundamental part of our work across all our clients, we like to think we’ve mastered the art – so first lesson is with our Publicity Director Caroline, with...

As we head into autumn (sad face), many of us are clinging on to the memories of summer. With international travel still not totally back to normal, over the past few weeks millions of Brits flocked to British beaches to enjoy a Great British staycation. With the...

We were thrilled to see our own Rosie Taylor (Account Director) nominated for PR Week’s prestigious 30 Under 30 2020. Rosie started at instinct as an intern almost 6 years ago and has absolutely flown through the ranks. We’ve always thought she’s the business – and...

With foreign holidays still a little up in the air – we’re not dusting off our bikinis and lilos JUST yet – staycations have increasingly grown in importance in the last year or so. With many Brits bound to flock to the South West this summer for home-grown holidays,...

M&S Food’s Little Shop is back! Following the success of last year’s campaign Little Shop has returned to the UK with 25 iconic M&S Food products miniaturised into collectables for big and little shoppers to get their hands on.The school holidays usually bring...

After two years of supporting CEDER’S no/lo movement, we were very excited to launch the brand-new CEDER’S Pink Rose. This unique non-alcoholic spirit combines classic gin botanicals from South Africa combined and pristine Swedish water, with floral hints of rose and...

Happy birthday to..well us! You may have spotted on our social channels we’ve been celebrating a birthday here at instinct this month, as we reached the milestone of our 10th birthday. While we’ve been enjoying a glass of something fizzy and a slice of Colin the...

From disco royalty to fashion designer, this month Dannii Minogue joined the list of stellar household names at QVC UK for an exclusive – and super stylish – new fashion and jewellery range. Inspired by her own struggles finding clothes that fit off-the-rack, Dannii...

Following the huge success of the Little Shop campaign last year, instinct and M&S Food have partnered again, this time to launch Little Garden. With Spring just round the corner, M&S are making it ‘easy-peasy’ for families to get a little green fingered. 12...

M&S Food’s Halloween collection showcased the best of the spooky season, claiming their spot at the top of the (party-)food chain with Christmas around the corner. In celebration of the exciting new range, we partnered with some of the UK’s leading parenting...

Italian lifestyle brand Police set pulses racing this month with the launch of their latest collaboration with Lewis Hamilton. The F1 Champion’s first ever eyewear collection made its debut to coincide with the September Grand Prix, with instinct on hand to launch the...

A second range of sumptuous homeware is a hit for Erica and QVCUK We’re celebrating the launch of a second showstopping homeware collection from Influencer and interior design hero Erica Davies, exclusively for QVC UK. To allow Erica to share her insights around the...

We created the most sensible idea we’ve ever had for our friends at Campo Viejo this Summer, the construction of a wine fountain on London’s South Bank. We were only a little bit sad to learn that the six-meter, Mediterranean-style plumes couldn’t contain actual wine,...