Latest News from Instinct

 The new offering from Nautica is bold yet sophisticated, incorporating modern styles such as bucket hats whilst keeping its authentic Nautica style with windbreakers and swim shorts. Following on from the success of our 2022 Oxbridge boat race event, and to launch...

To kick off the spring season, Mozart Chocolate Liqueur has taken over the Fifth Floor Terrace at Harvey Nichols, transforming it into an egg-stravagent escape with a menu of indulgent “choctails” and opulent Easter décor. Mozart Chocolate Liqueur is the only multi...

TV personality and national treasure Brenda Edwards has joined forces with QVC UK to design her debut fashion collection: Be U by Brenda Edwards. The collection showcases Brenda’s bubbly personality and passion for style, designed to inspire body confidence with...

From brand new Disney On Ice tour, Disney On Ice presents Discover The Magic, to  Brenda Edwards' new collection on QVC UK, the team has been busy securing coverage across all of clients. See below for our highlights over the last month.. From top to bottom (L-R):...

There’s been a flurry of media ABCs released recently and it’s fair to say it’s been a challenging time for print magazines, with total magazine circulation dropping by 11%. However, there was good news for some titles – Good Housekeeping still holds the top spot in...

White Stuff's SS23 collection takes inspiration from those picturesque, relaxed ganders around the city. Picture this, it's the first mild day of Spring. Jumper, jeans and out of office on. Espresso and a good book, watching the world go by. Bliss. The latest White...

As Disney On Ice’s Autumn tour, Disney On Ice presents Dream Big, skated into its final venue, London’s O2 Arena, we celebrated with a VIP event to end all VIP events. Three years since our last London meet and greet (boo you Covid), we knew we wanted to go big!...

Malfy Gin, a gin from Italy inspired by the idyllic Amalfi Coast, is all for embracing that 'La Dolce Vita' lifestyle, such as enjoying delicious food and cocktails and feeling your most stylish self. Similarly, Josh Smith's podcast Reign, in which he interviews high...

As part of our client Christmas campaigns, we always love to throw in hospitality events where possible. Not only is hospitality a great way for media and influencers to engage with the brand and product offering, it’s one of the best ways to forge lasting...

This Christmas, the one and only Gemma ‘GC’ Collins teamed up with everyone’s favourite rum, Malibu to grant one Brit's fabulous festive wish. Whether it was a disco bauble filled bath, pineapple topped turkey for Christmas lunch, or sipping pina coladas in bed on...

Nine in ten Gen-Z’ers claim that they've felt vulnerable while on a night out. How un-acceptable is that?! As the brand which encourages people to ‘Do Whatever Tastes Good’, Malibu is all about living life in a way that makes you happy and we’d argue, a key part of...

Research shows that more than one in five women have no one they can talk to about the menopause, and we knew that needed to change…. In time for World Menopause Month, we launched QVC’s Menopause Your Way campaign, with a moving piece of video content starring...

After launching her first collection with QVC UK back in 2021, Dannii Minogue continues to champion petite fashion which flatters women of all shapes and sizes. During her latest stopover in the UK, we showcased her new Christmas collection with an intimate dinner for...

Lillet, the wine-based aperitif that everyone needs on their bar cart, is a drink made by women for women... which we love, obviously. So with the brand leaning into the female empowerment space, we host a two-part panel series at female-only members club AllBright....

Nothing says summer quite like Malibu – and what better way to celebrate everyone’s favourite coconut flavoured rum than with a star-studded event? This summer Malibu Rum launched its new campaign, #DoWhateverTastesGood, encouraging all us Malibabes to do whatever...

Disney On Ice is skating back into the UK this year with its new show, Disney On Ice presents Dream Big! To celebrate, we hosted the Disney On Ice Dream Big Sleepover, a magical wonderland created to encourage kids to fulfil their wildest dreams, complete with...

Cause led marketing has definitely come to the forefront since the pandemic, with more big brands recognising the importance of charitable giving, and the impact it can have on consumer opinion. Here’s our pick of cause-led campaigns, from dismantling toxic beauty...

As part of our new charity arm, we recently started working with Barnardo’s Retail to help launch their summer campaign; Fashion For All. This summer, Barnardo’s is spreading the good-feeling and raising awareness of its range of pre-loved clothing and accessories,...

This month we made a BIG announcement…. we’ve opened a charity division of the business, named Good Instinct.Like many of us, over lockdown we began pondering our ‘purpose’. We all came to the conclusion that we’d like to dedicate more time to charity work, supporting...

We’ve been off adventuring, on a VIP trip to the Black Forest in Germany, brand home of Monkey 47 Schwarzwald Dry Gin.Monkey 47 is premium batch-distilled and handcrafted gin that fuses British traditions, the spices of India, and the purity and originality of the...

It goes without saying, events are a key part of our industry and enable brands to truly transport press and influencers into their world. It seems the days of virtual events are over (thank god), and we’ve been in full swing event mode across all our clients, from...

The month of romance got us thinking about relationships, and how some of our longest-standing ones are those with our clients. Nine years of Disney On Ice shows, seven years with Diadora, and five years of QVC – it’s exciting having a part to play as a brand evolves,...

This month we were beyond thrilled to be back working with M&S on its new campaign, “Sparking Change: The National Challenge.” At a time where some of us are making bold (and slightly unachievable!) New Years Resolutions, M&S is challenging consumers to make...

This month, we were thrilled to start working with White Stuff, as the British brand appointed us to re-connect the much-loved high street staple to UK consumers. Re-vamping their look, White Stuff boasts an extensive offering across womenswear, menswear, and kidswear...

Since it’s Back to School month, we’ve been working on an instinct PR curriculum. With media outreach being a fundamental part of our work across all our clients, we like to think we’ve mastered the art – so first lesson is with our Publicity Director Caroline, with...

As we head into autumn (sad face), many of us are clinging on to the memories of summer. With international travel still not totally back to normal, over the past few weeks millions of Brits flocked to British beaches to enjoy a Great British staycation. With the...

We were thrilled to see our own Rosie Taylor (Account Director) nominated for PR Week’s prestigious 30 Under 30 2020. Rosie started at instinct as an intern almost 6 years ago and has absolutely flown through the ranks. We’ve always thought she’s the business – and...

With foreign holidays still a little up in the air – we’re not dusting off our bikinis and lilos JUST yet – staycations have increasingly grown in importance in the last year or so. With many Brits bound to flock to the South West this summer for home-grown holidays,...

M&S Food’s Little Shop is back! Following the success of last year’s campaign Little Shop has returned to the UK with 25 iconic M&S Food products miniaturised into collectables for big and little shoppers to get their hands on.The school holidays usually bring...

After two years of supporting CEDER’S no/lo movement, we were very excited to launch the brand-new CEDER’S Pink Rose. This unique non-alcoholic spirit combines classic gin botanicals from South Africa combined and pristine Swedish water, with floral hints of rose and...