Latest News from Instinct

Spritzing up our Summer

Spritzing up our Summer

Did someone say festival season?! We recently supported Lillet's very first festival activation by hosting influencers including The London Chatter, Stephanie Yeboah, Klaudia Cloud and Demi Colleen at Wilderness, for a weekend of Lillet Spritzes and other festival...

Hottest Homeware Collab of the Season

Hottest Homeware Collab of the Season

Hosting at home has never looked so good! Malfy Gin, the gin from Italy inspired by the Amalfi Coast, has partnered with uber cool ceramicist Laëtitia Rouget for the hottest homeware collaboration of the summer - the Malfy Gin x Laëtitia Rouget Aperitivo platter....

A Hun-tastic Collaboration

A Hun-tastic Collaboration

U ok hun? This month, we worked with two iconic brands on an even more iconic collaboration.... we combined Moonpig and Hunsnet to create a collaboration of cards and gifts, perfect for celebrating the huns in your life. The selection of cards incorporated gorge-y...

Creating a Splash for Absolut Cocktails

Creating a Splash for Absolut Cocktails

Absolut recently launched its brand new ready-to-drink trio, with a delicious choice of Absolut Espresso Martini, Absolut Strawberry Spritz, and Absolut Passionfruit Martini. To position the trio as the go-to cocktails to enjoy this festival season, Absolut called on...

Adventures by the Sea with White Stuff

Adventures by the Sea with White Stuff

White Stuff's latest collection takes inspiration from memories of endless, hazy days, hours whiled away by the seaside, little (and not so little) adventures. To celebrate the launch and create our own memories by the sea, we invited a selection of media to join us...

A Slice of Calm in King’s Cross

A Slice of Calm in King’s Cross

QVC has recent launched 'My Garden Escape at QVC' online and on the QVC app, to bring people together to share their passion for gardening, a new destination full of gardening inspiration, live expert tips and an ever-changing selection of garden products.  To raise...

Introducing… the ‘Wundersarnie’

Introducing… the ‘Wundersarnie’

Monkey 47 recently partnered with sandwich revolutionary Max Halley, whisking him away to Monkey 47’s home in the Black Forest to create the ultimate German sausage sandwich - AKA the ‘wundersarnie’. What makes it so special? It’s übercharged with Monkey 47’s secret...

Unleashing Creativity at Wilderness

Unleashing Creativity at Wilderness

To launch White Stuff's latest collection, we invited influencers Charlotte Manners, Nicole Ocran, Nina Cachia, Zoe De Pass and Julia in Disguise to a content creation experience, set against the idyllic background of Wilderness Reserve. From the moment they arrived,...

Reflecting on Purpose Led Projects

Reflecting on Purpose Led Projects

There are countless causes close to our heart here at instinct, from looking after our oceans to supporting the refugee crisis. Last summer we launched the charity arm of our business, Good Instinct, and have a few projects up our sleeve, but we wanted to reflect on a...

Culture Corner: Eco Edition

Culture Corner: Eco Edition

Off the back of our recent sustainability campaign with Plymouth Gin, with Earth Day falling last month, the team is back with another culture corner - but this time, eco edition! Read on to hear the team's recommendations of books, podcasts and pieces of journalism,...

Plymouth Gin Makes Waves

Plymouth Gin Makes Waves

Continuing its sustainability journey, Plymouth Gin has launched a brand new 'Ocean Edition' limited-edition bottle in partnership with ocean charity the Ocean Conservation Trust (OCT), its coastal neighbour situated just a stone’s throw away from the Distillery. The...

White Stuff Steps Back in Time

White Stuff Steps Back in Time

White Stuff is no stranger to an epic event (we're still reminiscing on ABBA Voyage...), but to launch us into the world of VIPs and build valuable relationships for the brand, we wanted to do something a little different. So, our VIP Director Jakki rounded up a...

Nautica Rocks the Boat

Nautica Rocks the Boat

 The new offering from Nautica is bold yet sophisticated, incorporating modern styles such as bucket hats whilst keeping its authentic Nautica style with windbreakers and swim shorts. Following on from the success of our 2022 Oxbridge boat race event, and to launch...

Mozart Liqueur’s VIP Moment

Mozart Liqueur’s VIP Moment

To kick off the spring season, Mozart Chocolate Liqueur has taken over the Fifth Floor Terrace at Harvey Nichols, transforming it into an egg-stravagent escape with a menu of indulgent “choctails” and opulent Easter décor. Mozart Chocolate Liqueur is the only multi...

‘Be U’ With Brenda Edwards

‘Be U’ With Brenda Edwards

TV personality and national treasure Brenda Edwards has joined forces with QVC UK to design her debut fashion collection: Be U by Brenda Edwards. The collection showcases Brenda’s bubbly personality and passion for style, designed to inspire body confidence with...

Coverage of the Month

Coverage of the Month

From brand new Disney On Ice tour, Disney On Ice presents Discover The Magic, to  Brenda Edwards' new collection on QVC UK, the team has been busy securing coverage across all of clients. See below for our highlights over the last month.. From top to bottom (L-R):...

Media Update: ABCs Announced

Media Update: ABCs Announced

There’s been a flurry of media ABCs released recently and it’s fair to say it’s been a challenging time for print magazines, with total magazine circulation dropping by 11%. However, there was good news for some titles – Good Housekeeping still holds the top spot in...

White Stuff Roll into 2023

White Stuff Roll into 2023

White Stuff's SS23 collection takes inspiration from those picturesque, relaxed ganders around the city. Picture this, it's the first mild day of Spring. Jumper, jeans and out of office on. Espresso and a good book, watching the world go by. Bliss. The latest White...

A Star Studded Disney Spectacle

A Star Studded Disney Spectacle

As Disney On Ice’s Autumn tour, Disney On Ice presents Dream Big, skated into its final venue, London’s O2 Arena, we celebrated with a VIP event to end all VIP events. Three years since our last London meet and greet (boo you Covid), we knew we wanted to go big!...

Making it Reign with Malfy

Making it Reign with Malfy

Malfy Gin, a gin from Italy inspired by the idyllic Amalfi Coast, is all for embracing that 'La Dolce Vita' lifestyle, such as enjoying delicious food and cocktails and feeling your most stylish self. Similarly, Josh Smith's podcast Reign, in which he interviews high...

The Fashion Team Takes On Festive Hospitality

The Fashion Team Takes On Festive Hospitality

As part of our client Christmas campaigns, we always love to throw in hospitality events where possible. Not only is hospitality a great way for media and influencers to engage with the brand and product offering, it’s one of the best ways to forge lasting...

Granting Festive Wishes with Gemma Collins

Granting Festive Wishes with Gemma Collins

This Christmas, the one and only Gemma ‘GC’ Collins teamed up with everyone’s favourite rum, Malibu to grant one Brit's fabulous festive wish. Whether it was a disco bauble filled bath, pineapple topped turkey for Christmas lunch, or sipping pina coladas in bed on...

Good Vibes Only with Malibu

Good Vibes Only with Malibu

Nine in ten Gen-Z’ers claim that they've felt vulnerable while on a night out. How un-acceptable is that?! As the brand which encourages people to ‘Do Whatever Tastes Good’, Malibu is all about living life in a way that makes you happy and we’d argue, a key part of...

Menopause Your Way: The Journey

Menopause Your Way: The Journey

Research shows that more than one in five women have no one they can talk to about the menopause, and we knew that needed to change…. In time for World Menopause Month, we launched QVC’s Menopause Your Way campaign, with a moving piece of video content starring...

Dannii Minogue Brings the Disco

Dannii Minogue Brings the Disco

After launching her first collection with QVC UK back in 2021, Dannii Minogue continues to champion petite fashion which flatters women of all shapes and sizes. During her latest stopover in the UK, we showcased her new Christmas collection with an intimate dinner for...

Soirée & Spritz

Soirée & Spritz

Lillet, the wine-based aperitif that everyone needs on their bar cart, is a drink made by women for women... which we love, obviously. So with the brand leaning into the female empowerment space, we host a two-part panel series at female-only members club AllBright....

Do Whatever Tastes Good with Malibu

Do Whatever Tastes Good with Malibu

Nothing says summer quite like Malibu – and what better way to celebrate everyone’s favourite coconut flavoured rum than with a star-studded event? This summer Malibu Rum launched its new campaign, #DoWhateverTastesGood, encouraging all us Malibabes to do whatever...

A Disney On Ice Dreamland

A Disney On Ice Dreamland

Disney On Ice is skating back into the UK this year with its new show, Disney On Ice presents Dream Big! To celebrate, we hosted the Disney On Ice Dream Big Sleepover, a magical wonderland created to encourage kids to fulfil their wildest dreams, complete with...

Our Pick of Purpose-Led Campaigns

Our Pick of Purpose-Led Campaigns

Cause led marketing has definitely come to the forefront since the pandemic, with more big brands recognising the importance of charitable giving, and the impact it can have on consumer opinion. Here’s our pick of cause-led campaigns, from dismantling toxic beauty...

Barnardo’s: Fashion For All

Barnardo’s: Fashion For All

As part of our new charity arm, we recently started working with Barnardo’s Retail to help launch their summer campaign; Fashion For All. This summer, Barnardo’s is spreading the good-feeling and raising awareness of its range of pre-loved clothing and accessories,...

The Launch of ‘Good Instinct’

The Launch of ‘Good Instinct’

This month we made a BIG announcement…. we’ve opened a charity division of the business, named Good Instinct.Like many of us, over lockdown we began pondering our ‘purpose’. We all came to the conclusion that we’d like to dedicate more time to charity work, supporting...

Monkeying Around With Monkey 47

Monkeying Around With Monkey 47

We’ve been off adventuring, on a VIP trip to the Black Forest in Germany, brand home of Monkey 47 Schwarzwald Dry Gin.Monkey 47 is premium batch-distilled and handcrafted gin that fuses British traditions, the spices of India, and the purity and originality of the...

Instinct’s Guide to Live Events

Instinct’s Guide to Live Events

It goes without saying, events are a key part of our industry and enable brands to truly transport press and influencers into their world. It seems the days of virtual events are over (thank god), and we’ve been in full swing event mode across all our clients, from...

Grace’s Guide to Client Relations

Grace’s Guide to Client Relations

The month of romance got us thinking about relationships, and how some of our longest-standing ones are those with our clients. Nine years of Disney On Ice shows, seven years with Diadora, and five years of QVC – it’s exciting having a part to play as a brand evolves,...

Sparking Change with M&S Food

Sparking Change with M&S Food

This month we were beyond thrilled to be back working with M&S on its new campaign, “Sparking Change: The National Challenge.” At a time where some of us are making bold (and slightly unachievable!) New Years Resolutions, M&S is challenging consumers to make...

White Stuff: The Re-Vamp

White Stuff: The Re-Vamp

This month, we were thrilled to start working with White Stuff, as the British brand appointed us to re-connect the much-loved high street staple to UK consumers. Re-vamping their look, White Stuff boasts an extensive offering across womenswear, menswear, and kidswear...

Caroline’s Tips for a Seamless Sell-In

Caroline’s Tips for a Seamless Sell-In

Since it’s Back to School month, we’ve been working on an instinct PR curriculum. With media outreach being a fundamental part of our work across all our clients, we like to think we’ve mastered the art – so first lesson is with our Publicity Director Caroline, with...

A Plymouth Gin Press Trip

A Plymouth Gin Press Trip

As we head into autumn (sad face), many of us are clinging on to the memories of summer. With international travel still not totally back to normal, over the past few weeks millions of Brits flocked to British beaches to enjoy a Great British staycation. With the...

Rosie Hits the Big-Time

Rosie Hits the Big-Time

We were thrilled to see our own Rosie Taylor (Account Director) nominated for PR Week’s prestigious 30 Under 30 2020. Rosie started at instinct as an intern almost 6 years ago and has absolutely flown through the ranks. We’ve always thought she’s the business – and...

Our Pick of Purpose-Led Campaigns

Leave Nothing but Footprints with Plymouth Gin

With foreign holidays still a little up in the air – we’re not dusting off our bikinis and lilos JUST yet – staycations have increasingly grown in importance in the last year or so. With many Brits bound to flock to the South West this summer for home-grown holidays,...

Adulting with CEDER’S

Adulting with CEDER’S

After two years of supporting CEDER’S no/lo movement, we were very excited to launch the brand-new CEDER’S Pink Rose. This unique non-alcoholic spirit combines classic gin botanicals from South Africa combined and pristine Swedish water, with floral hints of rose and...