Media Update: ABCs Announced
There’s been a flurry of media ABCs released recently and it’s fair to say it’s been a challenging time for print magazines, with total magazine circulation dropping by 11%. However, there was good news for some titles – Good Housekeeping still holds the top spot in the women’s fashion & lifestyle sector, and Bauer’s TV Choice is now the top selling magazine in the country. It’s definitely a reminder of the ever-changing media landscape and the continued rise of digital counterparts. On that brighter note, digital consumer magazines saw a circulation increase of 22% in 2022, with men’s lifestyle titles seeing the biggest growth online.
Over on newspapers, the latest newspaper ABCs have been released and there’s potentially worrying times for the Mail as its circulation dipped below 800,000 for the first time ever. The only newspaper to show growth YOY was the Financial Times and City AM saw a monthly growth, as it returned to pre-Covid levels of circulation. This follows a trend of print newspapers declining in circulation and if the Mail – still the UK’s most popular paid for newspaper – is in trouble, there may potentially be more bad news to come in terms of job cuts and closures.
From a broadcast perspective, the latest RAJAR industry figures have shown that newcomers Talk Talk Radio and the Times Radio are both on the up – with both stations seeing double digit growth in the fourth quarter of 2022. Both stations saw their listener figures grow by around 12%. At the other end of the spectrum, BBC local radio listeners saw the biggest loss – with weekly reach down by 14%. And despite shedding around 4% of its listeners, BBC 2 still holds the top spot, as the most listened to radio station in the UK.