instinct adds another Pernod Ricard UK brand to their consumer PR drinks roster with Malibu Strawberry Spritz.

The six week campaign will see the agency handle the launch in the run up to summer, positioning the drink as the must have high summer beverage for young females. instinct will be driving awareness of the launch among press through themed desk drops including seeded product – inviting recipients into the Malibu Strawberry Spritz lifestyle.

With over 25 pieces of national coverage achieved within two weeks, see below a selection of clippings including Metro, Evening Standard, The Sun, Pretty 52 and You Online.