Making it Reign with Malfy

20th December 2022

Malfy Gin, a gin from Italy inspired by the idyllic Amalfi Coast, is all for embracing that ‘La Dolce Vita’ lifestyle, such as enjoying delicious food and cocktails and feeling your most stylish self. Similarly, Josh Smith’s podcast Reign, in which he interviews high profile celebrities, is all about bringing your community together to enjoy the simple pleasures in life – so what better pairing?

Along with sponsoring four episodes of Reign, including episodes with Kate Hudson and Billie Piper, we added another element to the partnership, working with fashion rental platform By Rotation. Together we created the limited-edition ‘La Dolce Vita’ edit by Malfy Gin, a curated edit of festive partywear sure to add a touch of Italian glamour to any occasion. 

To celebrate the partnership between Reign and By Rotation, we held a festive lunch at Daphne’s hosted by Josh, with guests enjoying a three-course truffle based menu, a game of Tombola (an Italian festive tradition) all while decked out in the La Dolce Vita edit. Guests included Lorna Luxe, Alexis Foreman and Felicity Hayward and the lunch resulted in 85 social posts from attendees. Buon Natale!