Living the Good Life with White Stuff
White Stuff’s AW23 campaign, ‘The Good Life’, is all about going back to our roots, growing our own and doing it ourselves, so we felt it was apt to invite a selection of key press and influencer tastemakers to join us in our very own White Stuff greenhouses.
Nestled in the secret Greenhouses of One Marylebone, the location served as the perfect location to escape the hustle and bustle of the city for this earthly event. From the moment our guests walked into the calming Greenhouses, they were instantly immersed in ‘The Good Life’ vibe, with allotment themed production, scarecrow style mannequins, a tablescape of wonky veg and charming plant pot place cards.
Once guests were walked and talked through the latest collection, it was time for breakfast, where Poppy Delbridge, rapid tapping expert and one of our Good Life Guides (our experts in our social quest to inspire people to live their ‘good life’ ranging from sustainable chefs, tree huggers and indoor plant enthusiasts) treated guests to a session to get their energy flowing and set them up for the day.
It’s safe to say we all left a little more green-fingered and at one with nature, and we brought to life White Stuff’s ‘The Good Life’ messaging on social to a reach of over 111,4222, also achieving editorial coverage in Woman & Home, Sunday Times Style, Stylist and Drapers as a direct result!