Living La Vie ‘Aloha’ in London

5th April 2024

Following Hawaiian footwear brand OluKai’s UK launch last summer, we brought easy island living to East London to celebrate its new athletic line and provide a sneak preview of the new spring styles. Inviting key press and influencer tastemakers to a reformer Pilates class with influencer and ultimate cool girl Lindsey Holland, we helped guests embrace the Hawaiian vibes, with attendees including Stylist columnist Billie Bhatia, Katherine Ormerod, and India Cardona.

Hosted at Studio Anatomy in London Fields, guests enjoyed a “surfboard abs” class before slipping into a cosy pair of OluKai slippers, also being gifted a pair of athletic shoes to take away with them. Leaning into that island feel, guests enjoyed acai bowls following the class while perusing the new collection.

THE footwear brand of the stylish set, OluKai combines the strength and durability needed to suit an ocean lifestyle, with designs fashionable enough to be worn every day.

Following the event, guests posted 29 socials in total, reaching a total combined following of 326,149, and resulting in sales almost doubling that day! A Hawaiian summer could be on the horizon…