With foreign holidays still a little up in the air – we’re not dusting off our bikinis and lilos JUST yet – staycations have increasingly grown in importance in the last year or so. With many Brits bound to flock to the South West this summer for home-grown holidays, Plymouth Gin launched a campaign alongside Plymouth based global conservation charity The Ocean Conservation Trust. The campaign has one core call to action – if everyone picked up 5 pieces of litter when they are at the beach, that would be 500 million less pieces of rubbish on the coast.

With the Plymouth distillery situated a stone’s throw away from the sea, the beach and coast is part of Plymouth Gin’s DNA. With that in mind, we wanted to encourage Brits to do their bit to keep the coastline beautiful and protect it for future generations.

With the news campaign wrapped up, we’re now turning our attention to lifestyle media. Activity will include press outreach around a new staycation serve (which we’ve coined the Stay-tini), a trip for press and influencers to visit the distillery in Plymouth and hear more about the work of the OCT as well as sustainable themed send outs, with a few lucky recipients set to receive their very own Plymouth deckchair to soak up some rays this summer…