Hassle Free Hosting with Absolut

30th January 2024

Ending 2023 on a high, we were briefed by Absolut vodka to create enagagement around it’s ready to drink range at a key sales time, Christmas party season.
The Absolut audience is all about a hassle-free, fun-loving approach to life – rather than spending hours on designing the perfect tablescape or making elaborate cocktails, they prefer fun without the fuss. 
So, at a time of year where at-home entertaining was front of mind, from festive gatherings to NYE pre-drinks, we positioned the Absolut ready to drink range as the ultimate hack for hassle free hosting. Working with a range of party-goer content creators who embodied our campaign message, they each showcased how Absolut cocktails can come to the rescue and leave more time for the good stuff, whether that’s picking the perfect outfit, taking polaroids or simply being in the mix of things with friends.
Working with connected creators Char Ellesse, Oli Brom, Astrid Lonsdale, David Fadd, This Is Claire and Dana Evans, reel content reached 57K of their followers, with almost 100K total plays and an average engagement rate of almost 2%, in line with current industry averages, driving fame for Absolut RTDs during festive party season.