Granting Festive Wishes with Gemma Collins

20th December 2022

This Christmas, the one and only Gemma ‘GC’ Collins teamed up with everyone’s favourite rum, Malibu to grant one Brit’s fabulous festive wish. Whether it was a disco bauble filled bath, pineapple topped turkey for Christmas lunch, or sipping pina coladas in bed on Christmas morning, Gemma asked Brits to submit their Christmas wishes and she’d make one come true, to make it a real Christmas to remember.

Malibu’s ethos is around “Doing Whatever Tastes Good” – living in the moment and enjoying life to its fullest. Therefore, in true Malibu style, Gemma looked to grant those wishes that have a touch of the fantastic about them – asking fans to wish for those things they pretend not to love (or that they really should have grown out of!), but which would truly make them happy. 

We secured a range of interviews for Gemma to talk about the campaign – as well as what she’s hoping to find under the tree – on titles such as the Mail Online/Mirror Online and OK! Online.