Frolicking through Flower Fields
Did you know that QVC UK sells plants and flowers online? To drive awareness for its ever-growing garden category, we hopped over the pond on a press trip to FAM Flower Farm in The Netherlands, where QVC sources many of its eye-catching dahlias as tubers.
Hosting six interiors influencers, including Come Down to the Woods, Kerry Lockwood and Home of Shade, we visited the breath-taking flower fields, learning all about where the journey begins. Before enjoying the most insta-friendly lunch we’ve ever laid eyes on, we were free to roam and take photos to our hearts galore, joined throughout from QVC gardening expert Mr Plant Geek, sharing all his plant growing hints and tips.
With almost 40 organic social mentions encouraging followers to discover QVC’s gardening community and recreate the look in their own gardens, to a combined following of over 800K, we consider it a blooming success!