Creating a Splash for Absolut Cocktails
Absolut recently launched its brand new ready-to-drink trio, with a delicious choice of Absolut Espresso Martini, Absolut Strawberry Spritz, and Absolut Passionfruit Martini. To position the trio as the go-to cocktails to enjoy this festival season, Absolut called on us to spread awareness and ensure they were in the hands of the it-crowd.
To engage media from influential trend titles such as HypeBae and Refinery29, we developed the ultimate festival send out, including Absolut cooler bum bags, branded polaroid frames, and festival sequin kits from In Your Dreams, to add that extra bit of sparkle. Of course, these also included one of each of the new cocktails to try, and invitations to Mighty Hoopla and Brighton Pride, where Absolut was bringing all the vibes with a rainbow stage and regular drag performances.
Through a hard working press office, we’ve secured 12 pieces of coverage to date with a reach of 26M, including the likes of Refinery 29, Hunger, Glamour and Evening Standard.