Christmas Crackered with White Stuff
This festive season, we partnered White Stuff with our fave comedy duo: The Scummy Mummies, for its Christmas crackered campaign. A campaign celebrating all of nuances through the festive season – telling dad jokes and bad jokes, pairing party dresses with paper crowns, elbows on the table and reaching across the green beans.
As part of the ongoing campaign, the Scummies took part in a series of social and podcast content, including a competition for consumers to win a free comedy gig for their work or private Christmas party, by submitting their funniest Christmas confession. Have you ever got caught recycling old presents or eaten the chocs from your child’s advent calendar? No, us neither. Their Christmas comedy tour was also powered by White Stuff, throwing out festive White Stuff jumpers to fans in the audience. Sign us up!
We also carried out a series of elevated tactics, where the Scummy Mummies used their brilliantly dry sense of humour to make people smile along the way. This included an in store customer event where team Helen and team Ellie were let loose to decorate a store window in each of their styles. Going head to head, who did it better?
Plus there’s even more to come, with a festive media lunch to celebrate the partnership – let’s hope it’s all it’s cracked up to be!