03 Mar Is Valentine’s Day for keeps?
No cultural institution is immune to change. With attitudes to romance evolving at pace, we wanted to trace the history of this annual PR touchstone and ask what it really...
02 May Are festivals still worth brand investment? It depends: are you selling wellies?
Ariana Grande, the most followed female on Instagram kicked of her festival season last week with a headlining performance at Coachella, California. The last two weekends have seen more than...
01 Mar Is a fake following ever fair game?
It’s personal: in the wake of the recent influencer scandal, we explain how integrity, legwork and loyalty ensure our relationships live up to their promises. In a world where the Kardashians...
01 Mar Pick your battles (and know your bottles)
Do brands need a year-round press office? It can be more rewarding to tap into seasonal opportunities, focusing resource on key occasions to give our brands relevance. Here’s how we...
01 Feb What makes a great campaign ambassador?
With their inspired Alt-Jan movement approaching launch, CEDER’S was seeking a campaign ambassador to resonate with a UK 25-44 demo. The CEDER’S audience is foodie, a little bohemian and searching...
31 Oct Instinct Insider: Craig Gunn
Welcome to instinct insider our regular interview spot with the industry’s biggest and brightest influencers, sharing what makes good PR. By his own admission, there isn’t much that Craig Gunn doesn’t...
04 Oct Instinct Insider: Claire Sanderson
Welcome to instinct insider our regular interview spot with the industry’s biggest and brightest influencers, sharing what makes good PR. This month’s industry expert is Claire Sanderson, who has been the Editor of Women's Health magazine since...
01 Sep Instinct Insider: Olivia Walmsley
Welcome to instinct insider, our regular interview spot with the industry’s biggest and brightest influencers, sharing what makes good PR. From fashion intern at The Telegraph to Tory Party conference correspondent, Life &...
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