Royally Good Campaigns

With the Jubilee almost upon us and brands vying for space amongst the crowd, Account Executive Anna shares her fave PR campaigns over the last few weeks…

HEINZ’ SALAD QUEEN

The UK’s leading sauce brand has jumped on the Jubilee bandwagon, temporarily renaming two of its iconic British sauces for the celebration. Its HP Sauce was rebranded as HM Sauce, with the Heinz Salad Cream taking the new name Salad Queen. Simple yet effective, its always clever way to create brand awareness amongst products that have been around for years and are loved by Brits everywhere!

THE SUBWAY SEVEN METRE SUB

Sandwich connoisseur Subway has dedicated a brand new 7 metre sandwich to the Queen, with each metre designed to mark a decade of the 70-year reign. Subway is running a competition to win this sub, aptly named the Street Party Sub, so you can be the envy of the town at your Jubilee party…

ALDI’S KEVIN THE CARROT

Aldi’s beloved carrot character Kevin has been given a Monarchy makeover just in time for the Jubilee. The mascot has been transformed into a Queen lookalike, along with a variety of other patriotic figures, from Prince Charles to the Queen’s corgis. A smooth move from supermarket giant Aldi, after Kevin has gained cult sell-out status. We’re sure Kevin will be rolled out for more key calendar moments to come…