07 Nov COP26 Campaigns: Brands Making a Difference
With the COP26 summit and discussions around climate change, brands have been using the opportunity to highlight their dedication to the cause. Here are some of our fave campaigns over the last few weeks…
“Co-op26” by Co-op
For the duration of the COP26 conference and beyond, six flagship Co-op stores rebranded to ‘Co-op26’ with window takeovers to capture the attention of passers by.
The campaign celebrates Co-op’s recent partnership with ‘Count us In’ which aims to encourage one billion people to take practical steps in their own lives to reduce carbon pollution, including eating more plants, switching energy suppliers, cutting down on food waste and sharing experiences with friends and colleagues to raise awareness.
“Little changes big impact” by ITV
ITV has remixed popular shows including Love Island and The Masked Singer for an ad campaign encouraging viewers to make sustainable changes.
“Little changes big impact” aims to show that if everyone makes little changes in their day-to-day lives, this will make a big impact on the planet, and ITV now have a dedicated website with sustainability tips and points audiences to WWF’s carbon calculator tool.
Barbour x Paddington Bear
Of course, sustainability isn’t just for COP-26. Barbour has just released a Christmas advert all about combating fast fashion, starring Paddington Bear. In the short film, Paddington is seen contemplating what to buy his foster father, Mr Brown, as a last-minute gift for Christmas. After looking at some old photographs, he notices Mr Brown always wears the same green Barbour jacket, but instead of buying him a new one, he presents Mr Brown with the newly waxed jacket.
Mr Brown thanks Paddington and then says that the Barbour jacket is “part of the family”, just like Paddington. Humorous and sentimental, the ad educates consumers about re-waxing to extend the life of a wax jacket rather than always buying anew.