22 Feb Rap & Rosé: Launching Maison No. 9
Rap music and rosé? Why not! As Brits stocked up their alcohol cabinets ready for Christmas, we were tasked with launching the new rosé brand from global music artist Post Malone. After proving hugely popular in the US, Maison No. 9 was hitting the UK market with a limited-edition launch. With a number of Post Malone fans amongst us (and some pretty devoted rosé enthusiasts), this was quite the news!
The brand smashed sales records when it launched in the US earlier in the year, so we knew we had to make as big a splash on this side of the pond, with blanket coverage across print, online and social.
To create a buzz right across UK media, we seeded bottles to the great and the good in time for the launch day and kicked off a far reaching press office, including hosting interviews with Maison No.9’s co-owners James Morrisey and Dre London.
Coverage landed right on cue, with placement in over 170 titles including the likes of Mail Online, The Metro, GQ Online and Independent Online (to name just a few!) It’s fair to say Maison No.9 went down a treat on social too, with posts from influencers with a collective following of over 1.2 million.
A whirlwind press office with some rosy results for rosé!