18 Dec How to Adapt Our Work to a Covid World
When 2020 started out, we had big plans for in-person events across all our clients, but as March rolled around, we had to adapt quick and fast! Below are some examples of how we shifted our plans to work to a virtual world, while ensuring we still achieved results for our clients. Brilliant results in fact!
After CEDER’S having a stall at Happy Place Festival 2019 we were all excited to hear it was going to be the official sponsor of 2020 and we had BIG plans to support the partnership. Little did we know that the festival would be going virtual. We adapted and took everything digital – Oenone created cocktail masterclass videos to sit on the CEDER’S bar page of the website, and we recruited influencers to announce the event and share their experience on Instagram.
After beginning our Little Garden influencer campaign in pre-Covid times, we had to have a bit of a re-think as March rolled around! To adapt to the new climate, we pitched a video series with gardening expert Skinny Jean Gardener, to teach Brits how to be more green fingered and keep families entertained during lockdown. This was supported by extra content from our influencer partners and press coverage in Good Housekeeping Online, YOU Online and more.
For the launch of The Glenlivet’s most disruptive creation yet, Caribbean Reserve, we had tropical ideas of bringing a Caribbean party to the streets of London with our Tartan Tiki delivery service, steel drummers and dancers in tow. However, as London headed into lockdown it didn’t feel right to be making a big song and dance of things, so we pivoted slightly and created assets with the Tartan Tiki float to be utilised to promote the Tartan Tiki cocktail kits which were available to win and purchase.
For our QVC fashion ambassador Ruth Langsford, there were big plans for a soiree to end all soirees to celebrate three years of her successful fashion range. When lockdown hit, virtual was the only option and utilising the QVC TV studios, some creative send outs and a jam packed show schedule we managed to create a highly memorable event for our fabulous journalists and influencers, resulting in nine interviews and support from big name influencers like Louise Pentland and Kat Farmer.
Seeing as we couldn’t see press face to face or travel, we presented Replay’s new season denim by bringing Italy to their doorstep, with a fresh pair of Replay jeans and a pre-mixed Italian