27 Aug A Slice of the Amalfi Coast
Stucco, terracotta and little boats bobbing in the bay: nothing says ‘La Dolce Vita’ quite like the Amalfi Coast. MALFY Gin optimises everything we love about the stunning region – fresh, Italian-grown citrus fruits, an irresistible colour palette and that laidback Italian lifestyle.
This summer, we made it our mission to bring the spirit of the Amalfi Coast to press and influencers through MALFY Gin. We set up virtual Gin cocktail masterclasses to teach the Italian ‘Art of Aperitivo’ and offered media ‘A Dolce Fuga’ (sweet escape) to the Amalfi Coast, with their very own lemon tree from Patch Plants. We celebrated the Italian holiday of Ferragosto with press and then took the theme even further by partnering with Pasta Evangelists, cult fresh pasta delivery service with ingredients sourced seasonally across Italy.
It’s been a great journey so far, and it’s fair to say we’ve converted many MALFY fans to the ‘La Dolce Vita’ movement. In the last month alone, we’ve seen coverage in Stella, Conde Nast Traveller Online and Glamour Online – and we have a very busy September ahead!