30 Jul Instinct Awarded The Secret Speyside Collection
The Secret Speyside Collection, the largest single malt collection, becomes the next Pernod Ricard UK brand to join instinct’s drinks roster.
Two brand new whiskies have been introduced into The Secret Speyside Collection, a range of rare single malts from sought-after Scottish distilleries. The 25 year old peated and 30 year old unpeated Caperdonich Whiskies are the only available single malts from the ‘vanished’ Caperdonich distillery, which was taken down brick by brick in 2011. The whiskies offer a rare opportunity to compare peated and unpeated expressions of the same age from the same distillery, and once gone, there will never be another.
The PR campaign, running until mid-August, will drive awareness for the full collection through virtual tastings with the master distiller, press office and media and influencer partnerships.