The Nation’s Favourite Collectable Craze is Back – M&S Food’s Little Shop

M&S Food’s Little Shop is back! Following the success of last year’s campaign Little Shop has returned to the UK with 25 iconic M&S Food products miniaturised into collectables for big and little shoppers to get their hands on.

The school holidays usually bring a long-awaited break for families, to take a trip away or spend some quality time all together at home, but it’s safe to say this year is set to be a little different for families across the UK… Parents have successfully kept little ones entertained for months on end, and now Little Shop is here to help with a variety of new ways to play, whilst teaching a little bit about food along the way. Through imaginative play with the Little Shop collectables and the online Little Shop Play page on the M&S website, there are a multitude of activities and game options to enjoy

To spread news of Little Shop’s return far and wide, we partnered up with 20 popular family influencers to create original content to showcase all of the fun that can be had with Little Shop!

Little Shop launched on the 1st July so keep your eyes out for the miniatures on your feed and in stores.