Irish Adventures with Celtic Soul

Axe-throwing, hiking and archery were all on the agenda during an adventure-filled press trip for clients Celtic Soul.

We took journalists and influencers on the action-packed trip on behalf of the non-alcoholic spirit brand, which aimed to embody its core pillars of courage and freedom. The group enjoyed traditional Celtic games, a stay in the five-star Powerscourt Hotel, a hike in the Wicklow mountains and a trip to The Virgin Mary, Ireland’s only alcohol-free bar.

Feedback and coverage were unanimously positive, with some great content appearing on social media throughout the trip and several articles published afterwards, including pieces in Woman, Woman’s Weekly and Woman’s Own.