01 Nov Sweet dreams for Autumn with Land’s End
Land’s End pulled out all the stops with an imaginative press and influencer treat to launch their cosy AW19 collection. Selected media figures were invited to bring their young families to a once-in-a-lifetime sleepover – inside the London Science Museum!
Our excitable guests spent a space-inspired evening of activities and games including ‘Out of this World’, ‘Big Bang Bingo’ and ‘Spacelets’. Meanwhile instinct played Mother, making sure everybody was set up comfortably for their night in the mathematics gallery, with Land’s End PJs, pillows and more to snuggle up with. The fun kept on coming after breakfast, with guests roaming free in the ‘Wonderlab’ activity museum, and rounding off their trip with an IMAX experience.
A steady stream of social coverage throughout the event continued into the morning, thanks to Femail editor Charlotte Kemp, Daily Mail writer Clare Goldwin, Fabulous Magazine Fashion Director Tracey Sayer, HELLO! Online Digital Editor Sophie Vokes Dudgeon, Mother & Baby Editor Bonita Turner and influencers @DadofTwo_RollandHall and @That_Mummy_Smile.