Sparkling Success for Melissa Odabash and QVCUK

Our launch of a dazzling designer collaboration led to sold-out success for Melissa Obadash and QVCUK

Escape is the new jewellery line from Melissa Obadash – the latest designer collaboration for QVCUK. To launch the collection with appropriate sparkle, we held an exclusive press breakfast for press and influencers at London’s Sanderson hotel. Back-to-back interviews with Melissa followed, ensuring that press had the opportunity to find out all about the ideas and inspiration behind Melissa’s striking statement and layering pieces. Guests were invited to choose their favourite piece from the range to take home and treasure. Coverage dropped on the day of launch and continued throughout the following weeks, including a full-page interview in the Daily Mail. Unsurprisingly the line simply flew off the shelves, with products selling out within days of launch. We can’t wait to see what the second phase of the collection has in store for Autumn and Winter this year.