25 Apr Never stand still: instinct breaks into PR week’s top 150 consultancies
Every Spring, PR Week announces its pick of the PR world, listing 150 top agencies for the year. We’re thrilled to reveal that instinct appears on the list for 2019!
Since being tagged as one to watch in 2018, we’ve worked hard to claim our place among the 35 agencies that made the list for the first time this year. Despite a climate of uncertainty, our year has been all about growth; and we have our incredible team to thank for their dedication in making this happen.
What’s behind our climb?
As well as evolving our proposition and investing in our people, we have grown our ways of working through collaboration with influencer specialists. Involving our creative director more deeply in key projects has added further dimensions to our output – and the resulting brilliant campaign work and strong income growth is clear to see.
Nurturing client relationships
We’ve strengthened our relationship with Pernod Ricard over the last 12 months, with activity including amplifying Brancott Estate’s “live vineyards” experiential campaign and launching the alt-gin spirit Ceder’s to mindful partygoers. The next two months alone will include four more projects with Pernod Ricard.
Our thriving fashion team has delivered hit campaigns with Lands’ End, Diadora and Replay, while the whole instinct team has played a part in keeping QVC a consistently happy and successful client.
We’ve loved taking part in the escalating growth of Feld Entertainment. 2018 saw Marvel Universe Live join the instinct family, and this year we’ll support our first Marvel tour.
Trust and continuity in-house
We’re proud to say that most of the changes to our team this year have involved welcoming new faces and we’ll continue to invest in recruiting the best talent and making instinct a place they want to stay!
With all the above in mind, it’s easy to see that for instinct at least, success and growth is founded on the quality of our relationships. We take pride in the strength of our connection with each other, with our clients, and with the traditional and digital media which will always be a fundamental pillar of our business and our industry.
We’re over the moon at achieving this milestone, and there’s simply no stopping us now – check back next year to see how far up the list we’ll climb!