29 Mar Winning hearts the Disney On Ice way
Image © Licensed to Chris J Ratcliffe. 14/03/2019. Picture by Chris J Ratcliffe
Want to know a secret? There’s a big kid in everyone – including press contacts! Bring that energy to life and your campaign will follow. A show all about making memories is packed with opportunities to do just that: here’s how we treated press to an unforgettable Disney On Ice experience.
A whole new world.
Backstage is another quite magical world of creativity, and we wanted to give press a taste of just what goes into putting on this kind of show. So, to celebrate the launch of the Spring tour, we hosted the ultimate behind-the-scenes experience for selected media at The SSE Wembley Arena. Multiple stations allowed our guests to explore everything from costume design and make-up through to props, lighting and special effects. Skaters were on hand to offer insights into the choreography, practice and downright hard work that goes into perfecting their heart-stopping routines.
London Evening Standard Online, First News, The Week Junior, and Liverpool Echo all took the opportunity to attend, landing stand-out pieces in all of these titles plus more to come as we take the tour UK-wide.