29 Mar In with the new: refreshing interiors with Erica Davies
Erica Davies began her award-nominated style blog to stay creative on maternity leave – now she’s well on the way to being a household name. This month we launched her vibrant new QVC homeware collection.
Spring’s the time when many of us are motivated to refresh interior concepts, looking to influencers for points of inspiration.Enter stylist and fashion journalist Erica Davies, whose popular style blog The Editedhas a loyal and ever-increasing following. Erica’sfirst interiors collectionis an invitation to make a bold statement, channelling her passion for colour and texture from upholstered furniture to typography prints in her signature palette of vibrant tones.
To showcase the collection and secure coverage, we invited press and influencers to see the collection at White City House, followed by a dedicated press day in Soho. Cosmopolitan Online, HELLO! Online, Red and Good Housekeeping were among those eager to attend, and we arranged for Erica to spend interview time with HELLO! Online, Red Online, Evening Standard Online and Grazia, sharing tips on making the most of a space and chatting about her favourite items from the collection. Further product pieces have since appeared in Cosmopolitan Online, Sheerluxe, House Beautiful Online, Marie Claire Online and Ideal Home Online.