Owning the conversation with Replay and Karen Mok

Replay partners with Hong Kong’s ‘Golden Girl’ Karen Mok and unveils a 19-piece collection at an exclusive party held at Canvas in Harvey Nichols

Love was in the air at Harvey Nichols on the 14th February and not because it was Valentine’s day. All eyes were on the limited edition collaboration between Karen Mok and Replay. An unveiling party was hosted at the Harvey Nichol’s private Canvas space, as the collection is exclusive to the store for a month before it continues its international tour.

Karen, who was of course dressed top to bottom in the range, hosted the event alongside Replay CEO Matteo Singigalia and DJ Leah Weller. Gold and black themed décor, food and drinks picked out bold themes in the collection at the event, which also celebrated the brand’s expansion into China.

instinct was tasked with amplifying the glittering launch across UK and Asian press and getting the word out to VIPs and social media influencers. 136 high profile guests attended at our invitation and the resulting buzz generated more than 140 social media mentions on launch night. With multiple interviews appearing across UK and Asian press, including Glamour (UK), we made sure that the collection will be talked about for weeks to come.