19 Dec Marvelous adventures
To launch the spectacular Marvel Universe LIVE! to the UK, we ran a multi-faceted campaign introducing our UK press to the world of the Superhero.
Ahead of the launch, we flew a handful of lucky journalists to the US for an immersive Marvel Universe experience. Our guests were invited to witness the real action that happens behind the scenes of the arena spectacular and even taking part in aerial stunts and parkour stage combat with the superhero crew.
Creative Marvel media drops were distributed to national and regional news desks and influencers with their very own Superhero challenge. In traditional PR style we went far and wide across the UK selling in our announcement release scoring over 100 pieces of coverage in the first week! Hero coverage was achieved inMetro Online, Mirror Online and UniLad, as well as featuring in all of the top regional newspapers.