16 Nov #EverydayEscape with CEDER’S
Pernod Ricard is an old friend of instinct; and our fifth project with the drinks giant launches CEDER’S – the premium non-alcoholic alternative to gin. Our #EverydayEscape campaign focuses on the growing mindfulness of alcohol consumption. It’s not about giving up, just picking your moments – and knowing that a quality alternative has finally arrived. The age of half-a-lemonade is over for health-aware Brits: inspiring no- and low-alcohol products are on the rise and Classic, Crisp and Wild CEDER’S each make a perfect botanical substitute for a crisp G&T. Our 5 on-brand influencers drove awareness throughout Autumn growing the CEDER’s Instagram channel by 20%, encouraging followers to take some time out from modern-day stresses and enjoy a CEDER’S. No guilt attached.