04 Oct Dreaming even bigger with Disney On Ice
Disney On Ice presents Dream Big is an extraordinary display of creativity, with so many colourful Disney stories to tell, our challenge is not only to secure event listings but also develop bigger lifestyle features in key press. In order to do this and mark the launch of Disney on Ice presents Dream Big, we arranged our first ever behind-the-scenes media launch day allowing journalists a once-in-a-lifetime opportunity to dive into the backstage life of the show – from props, costumes and tech to cast and crew – even training and nutrition! Our special guests toured the show’s innovation, technology and immersive elements and we arranged exclusive interviews with performers, technicians, trainers and more.There was even a chance to try out some of the amazing skills and choreography from the show, learning part of the show’s ‘You’re Welcome’ routine, with the help of Moana! Journalists from First News, O2 Alive, The Sunday Post Online, Heart Radio Scotland and Nottingham Post and Ayr Advertiser had a unique chance to learn all they could want about never-seen aspects of the show, generating fascinating content for in-depth features. Naturally, they all topped off their trip with a VIP seat at the show itself.