01 Oct Up Close with Kelly Hoppen
Fans of Kelly Hoppen eagerly await for the newest additions to the ‘K by Kelly Hoppen’ jewellery collection – and with her latest designs ready to launch exclusively at qvcuk.com it was time to unveil the highlights to a selected few. instinct arranged a sneak preview of the new designs for target fashion press and influencers, with events for four separate launches beginning in September, and rounding off for the Christmas shopping period.
At the suitably sumptuous London Rosewood Hotel Nobel Suite, Kelly invited press and influencers for a glimpse into the inspiration behind her work, sharing her favourite pieces and offering styling demonstrations (The resulting interviews can be found online at Evening Standard, Daily Mirror andStyle Nest.) instinct directed social results on the day and afterwards with a total Instagram reach of 368,306 tagging #QVCKbyKellyHoppen.
Following their carefully scheduled private interview, each guest had the chance to choose their favourite piece to add to their personal collection. September’s K by Kelly Hoppen Jewellery is live now exclusively on qvcuk.com, with October’s launch just around the corner.