Orange Glow with Jacob’s Creek

Jacob’s Creek Aperitivo Spritz makes the perfect Aperitivo an effortless matter – and the instinct lifestyle team was tasked with launching this sparkling new serve to the UK market. We hosted very special guests for effortless afternoons at premium London blow-dry and nail salon DryBy.

Throughout August, influencers, VIPs and press relaxed with a glass of Aperitivo Spritz served perfectly over ice with a slice as they enjoyed luxury manicures, pedicures and hair styling from the expert team and learned more about Jacob’s Creek. Pixie Lott, mega influencer Danielle Peazer and Style Expert Erica Davies each enjoyed an afternoon at the salon.

Our 4 partner influencers created Instagram grid posts and stories inspired by their own ‘Aperitivo Moment’, bringing Aperitivo Spritz organically to their audiences. Through key influencers and VIPs we achieved a reach of over 2 million with key messaging – making sure shoppers knew precisely where to find their new favourite Aperitivo.