Instinct adds sparkle

With a rare heat-wave sweeping the nation, it was high time the UK caught up with the US craze for Sparkling Ice. So this summer, instinct has been helping bottles find their way into the hands of press and eager soda-socialites…

To start things off top titles received cooler boxes with Sparkling Ice and healthy treats to celebrate National Picnic week. (Stylist, YOU Magazine, Woman & Home, Evening Standard, Refinery29, and Little London offices all cooled off with a box)

At our invitation, selected press enjoyed a little 90’s magic with STEPS live at Kew Gardens – a cold hamper of Sparkling Ice on hand. Notebook, Daily Mail and Mail Online posted their nostalgia trip to personal social channels, while Sparkling Ice also appeared on Daily Mail Fashion instagram channel. The hospitality event also lead to coverage on the sought after MailOnline Food Bites.

Meanwhile, nine favourite fitness, lifestyle and fashion influencers grabbed our challenge with both hands: a trapeze class at Gorilla Circus! Tom Fox, Daniel Marin and friends whizzed through Hyde Park’s trees while tagging @SparklingIceUKIre on social (and presumably trying very hard not to drop their phones). 27 social posts reached a cool 1,104,800.

150 influencers found Sparkling Ice in their gift bags at the Blogosphere Awards, where they presented the Fitness Influencer of the Year Award.