06 Jul Prostate Cancer March for Men
With the date for March for Men approaching, we were tasked with driving sign up to fundraising marches across the country, with particular focus on women. Our 6-week campaign targeted both women’s press and national press with a strong female bias, utilising case studies, celebrity interview placement and additional press office support. Highlights of the high-quality coverage generated include mention of the marches on Harper’s Bazaar Online, a full-page interview with Gemma Oaten in the Daily Express, and a double-page interview with a case study in Now Magazine – all linking readers directly to Prostate Cancer UK website, with a strong call to sign up. A further exclusive interview with Wayne Sleep in support of prostate cancer research will appear in the Daily Mail’s forthcoming weekend magazine.