06 Jul Diadora owns summer
We kicked off a blazing festival season in Diadora style, with a VIP influencer trip to London’s All Points East. Yinka and Ade Bokinni, Sarah Mulindwa, Olivia Cox, FYI Robyn, Luke Catleugh and Vicki McGee looked incredible in gifted Diadora apparel as they partied to performances from the Yeah Yeah yeahs and LCD Soundsystem. Celebrities and influencers flocked to the UK’s newest big city festival, and our VIP tickets made sure we got to chill with the best street food and drinks backstage, too. This was just the perfect setting for Diadora’s athleisure styles, and from their 25 Instagram stories and posts reaching well over 100,000 followers, it’s clear that our guests thought so too.