06 Jul Big Dreams On Ice
This month we were finally able to reveal a huge secret we’d been keeping about the newest Disney On Ice show which is coming to the UK this autumn. Disney On Ice presents Dream Big is the first time ever fans will get to see Disney favourite Moana, live on ice. We knew that with a strong press office and great media relations around the launch, we could achieve ticket sales as spectacular as the show itself. Thanks to an interactive press release revealing Moana’s debut to the UK, we generated 40 pieces of coverage and 60 social media mentions in the first two weeks alone, driving phenomenal sales: the second best-selling Disney On Ice tour ever! Not stopping there, on the day of launch the team went on a media house tour around London to 17 national titles, bringing Dream Big gift boxes to our friends at Daily Mail, Stylist, Metro and more. Brummy Mummy of Two, Hattie Bourn and Mallory Bourn were among 6 lucky influencers who also received bespoke boxes, ensuring they appeared on Instagram channels. 14 regional boxes also made their way to key broadcasters around the UK including London Live, Capital Birmingham, ITV Yorkshire and BBC Radio Nottingham to make sure everyone knew about the show.
The tour which begins on 21st September is skating into Glasgow, Newcastle, Manchester, Birmingham, Sheffield, Nottingham and London until January 2019. For the hottest (coldest?) ticket in town, visit www.disneyonice.co.uk)