23 May Monster Jam returns to the Principality Stadium to Wow Monster Sized Crowds
The city of Cardiff last played host to Monster Jam in September 2016. Instinct was tasked with driving last minute ticket sales for this year’s epic event – and ensuring maximum awareness for the return of Monster Jam in May 2019.
We laid on the ultimate challenge, offering more adventurous local press the chance to experience driving a real monster truck on the official track – kitted out in full Monster Jam driver suit, naturally.
Drivers were interviewed by Local TV, radio and press – and at our invitation, local TV channel Made in Cardiff filmed the whole show for their entertainment segment. Their Monday audience were treated to a ringside seat for the opening lazer show, truck races and heart-stopping freestyle tricks.
In the event, Monster Jam packed the Principality Stadium to the tune of 41,000+ supercharged motorsport fans.
(While in Cardiff we took the chance to befriend some special little monsters – so watch out for further exciting announcements from the region!)