23 May Jameson Caskmates: IPA edition
Following the irresistible STOUT Edition,the newest member of the Jameson Caskmates family launched to acclaim last month. You guessed it – this crafty twist on Jameson Irish Whiskey is rested in IPA beer barrels, leaving a hoppy finish to tempt whiskey and craft beer fans alike.
Just ahead of World Whisky Day, our launch kicked off on May 11th, with expert taste-tests and desk-drops to Telegraph Online and Mirror Online. As well as generating coverage with special features and product placement in select gift-guides, we’ll be rejuvenating Jamesons’ classic appeal for the craft beer generation in coming weeks, with coverage in special interest titles (and just a hint of bromance.)