02 May Inside Disney On Ice with Frankie Bridge
We’ve worked with so many talented ambassadors during our partnership with Disney On Ice, and people often ask if our celebrities take part in the show itself. This year we got to thinking: “well, why not?!” Fast-forward a few months, and Frankie Bridge was preparing to take to the ice in an exclusive guest performance of Disney On Ice presents Worlds of Enchantment!
We wanted to give fans a unique glimpse under the show’s surface – from costume fittings, make-up and rehearsals, right through to a performance.
We flew Frankie to Helsinki to join the Disney On Ice cast and crew, filming backstage as she bonded with the incredible team and fulfilled her childhood ambition to dance on ice.
Working with Director Jackie, Frankie learned a special routine, and honed her skating skills with the expert help of the ensemble.
…She loved being fitted for her very own Frozen character costume!
Frankie gave performances in London and Liverpool and attended VIP meet and greets with fans and characters from the show. Press and influencers brought their children to join Frankie and the Disney On Ice skaters on the ice for an exclusive pre-show training session, where special guests were gifted with their own beautiful skates.
Unique video and editorial content from each stage of Frankie’s journey was issued to broadcast, print and online titles, and was featured prominently in celebrity and entertainment press, with five leading titles taking the opportunity to interview Frankie. 20 radio interviews reached over 3 million listeners.
Coverage highlights included: Mail Online, The Sun Online, Metro Online, Hello!, Hello! Online, Heat, Closer, Daily Star, OK! Stars Post and The Scottish Sun Online.