FRONTLINE Pet Care Real Pets Campaign

When FRONTLINE asked us to launch their new pet care range of skin and coat products we had the purrfect idea. Gok Wan has spent years championing real women so we got him on board to champion ‘Real Pets’, after all pet grooming is not only about getting your pet to look good but also feel good too. We decided to launch the search for the FRONTLINE Pet Care Real Pets to find cats and dogs from around the UK that embrace what it means to be perfectly imperfect…no filters or airbrushing, just happy, healthy pets.

Launching with a competition on the FRONTLINE social channels we were blown away by over 8,000 entries from pet owners showcasing their perfectly imperfect pets. The judges including our fairy Gok mother debated for hours over the entries but finally managed to shortlist them. The FRONTLINE social audience then selected the three cats and three dogs they thought represented real pets best…Say hello to Otto, Oni, Liberty, Claude, Winston and Carlos!

Pets in tow, their owners travelled from around the country to star in a photoshoot with Gok himself – here’s a sneak peek of the mayhem of that day: