02 Feb instinct Appointed to Launch MyBody by Myleene Klass
instinct has been appointed to handle the PR launch of Myleene Klass’ first ever fitness programme. Launching today, MyBody by Myleene is a 12-week home workout programme that focuses on offering women and mums a way to stay fit that works for them and their busy lives.
instinct will deliver a PR campaign that includes targeted media relations, press events and influencer engagement alongside Myleene’s publicist, Simon Jones.
“I have been asked to do a fitness DVD for years but have never felt it was the right time until now. I wanted to make women feel strong and confident in their every day lives and I’m very excited to launch my programme and see people benefit from all the hard work that’s gone in to creating it.” Myleene Klass
Jonathan Kirkby, Managing Director of instinct pr comments, “With many years under our belt working on a number of health and fitness campaigns with high profile talent, when we saw this brief we knew it was perfect for us. We’ve created a detailed media strategy to ensure MyBody by Myleene launches with a bang and receives press coverage in all corners of the UK media landscape.”
Available at www.mybodybymyleene.com