No Pulling Week: Raising Awareness for Trichotillomania

Each October we support our favourite hair-fairy Lucinda Ellery with No Pulling Week, which helps raise awareness for the hair pulling disorder Trichotillomania (TTM) and this year was no different. In fact it was the best year yet with Lucinda’s studios seeing a 30-40% increase in enquiries.

A broadcast opportunity we secured with ITV Central featured an interview with one of the studio experts along with a case study and lead to over 30 enquiries in just 24 hours for the Birmingham Studio which is unhead of!

We secured over 20 pieces of coverage for the awareness week including BBC Radio Scotland, Mail Online, Huffington Post, Woman and Mirror Online. With more than a quarter of women in the UK admitting to pulling their own hair out, we hope the awareness helps TTM sufferers seek the help and advice they need and help them realise that they’re not alone.