01 Nov Spring Summer 2018 Press Day
This season we shook things up for press day, and hosted the event in our brand new showroom at our spacious new offices in Farringdon. Showcasing collections from Diadora, Replay, Lands’ End, Saint James and Police, we had the doorbell buzzing for two days straight with journalist and blogger appointments. Here are some of our pressday highlights!
This season Diadora is celebrating its 70th anniversary with a collection devoted to the brand’s connection to tennis and its iconic B. Elite trainer. Press couldn’t stop raving about the new womenswear apparel collection and new Avant Garde sneaker range. Expect to see both of these pieces sweeping up features next year…
Replay is back (by popular demand) with another note-worthy “hyper” denim innovation: Hyperselvedge. Combining the raw, sophisticated look of Selvedge denim with the stretchy, comfort that consumers have come to expect from Replay denim innovations, Hyperselvedge was a hit with womenswear and menswear press alike.
Who knew that a Breton could be offered in such a wide variety of must-have styles?! This season, Saint James has delivered a collection of stripey summer staples for your every need. We’ve got our eye on the silk scarves.
You can count on Lands’ End to brighten any rainy day with one of its brightly coloured rain macs. We predict this will be on every festival wishlist for 2018, especially as it’s especially resilient against the elements!
The much-hyped Justice League Watch made its debut to press at the showcase. Launching alongside the new DC film, Police watches has produced only 8888 to buy. Will you be lucky enough to snap one up?!
Enrico Furlan, formerly of at Dolce & Gabanna, designed the new Police Eyewear collection with a more streamlined feel to appeal to a “quiet rebel” customer. Keep a look out for next season’s campaign in which the brand is going in a completely new direction.
Oh and we couldn’t resist the chance to pop a bottle of champagne and toast the new office at a housewarming party on Thursday evening. Thank you to all of the press, clients and agency friends who came to celebrate!