Strictly Fashion

QVC’s brand ambassador, Ruth Langsford, introduced her exclusive fashion collection for AW17 at the Henrietta Hotel in Covent Garden.

The sun drenched mezzanine played host to the intimate breakfast event, attended by press from a host of publications, including Instyle, The Daily Mail, HELLO! Fashion Monthly and Woman and Home.


Guests were treated to a delicious breakfast from Michellen stared chef Ollie Dabbous and in between courses were given a preview of the collection. Ruth discussed the journey of the range from the beginning to end, highlighting the inspiration behind every design detail in depth.


Once all of the journalists had a chance to catch up with Ruth we conducted back to back media interviews, to discuss the collection in further detail and share Strictly dancing tips.


As of the 1st November the full collection will launch on the QVC UK website and Ruth will be live on air to share all of the information previewed by our guests at the event.