24 Jul Summer Coverage Highlights
We secured the front cover of the Sunday Telegraph’s Stella magazine this month with our SUPER Lumity ambassador, Helena Chistensen. Following a luminous shoot with Helena in the Hamptons this national newspaper supplement featured four campaign shots, product image and a sizable mention of Lumity within the copy – we are just hoping that our Lumity will make us look that good!
The Metro, EMP
Winter may be coming, but the coverage for EMP shows no signs of freezing over! To coincide with the launch of Game of Thrones season 7, The Metro ran a three page feature on the new series and included exclusive EMP merchandise for serious Game of Thrones fans across the land.
YOU, Lands’ End
Stay cool (and chic!) with this Lands’ End striped hat that featured within YOU magazine’s guide to dressing in the Greek isles. Lands’ End saw a spike in calls and website traffic correlating to direct sales of holiday essentials including sun hats, beach towels, and monogrammed totes following the coverage. We love it when that happens!
OK! Magazine, My First Savse
Following from our launch event for Europe’s first ever cold-pressed baby food, My First Savse, we secured a full-page interview, campaign image and brand credit in OK! Magazine with beautiful mama and My First Savse ambassador, Rochelle Humes. Rochelle told us that her number one weaning tip would be to never wear white, although we think she looks pretty great!
Shortlist’s summer main fashion spread transported it’s readers to a sherbet dream courtesy of the Diadora Intrepid. The bold yellow and orange shoes sit front and centre of the leading page for the title’s high street special.
Score the perfect surfer girl look with a pair of Replay denim cut offs as featured in Glamour’s shopping edit. The August issue suggests Replay for those headed to the Cornish coast this summer. Maybe steer clear of the pasties if you’re going to rock these on the beach though…
Stella, Saint James
History of the Breton Stripe: Learn from Stella magazine how the wardrobe staple has evolved from sailors out at sea to the perennial favourite of roya
lty, fashion designers and celebrities.
Cosmo Online, QVC
Revisit childhood memories with the Disney collection from Danielle Nicole, exclusive to QVC. The accessories range features favourite characters from The Little Mermaid and Beauty and the Beast.
Daily Record, Lucinda Ellery
Recently, Loose Women Nadia Sawalha released a video talking about her hair loss struggles and we knew this was the perfect opportunity for Lucinda share her hair loss expertise. Off the back of the study, we secured three double page spreads in the Daily Mirror, Irish Daily Mirror and Daily Record featuring case studies and advice from Lucinda. We also had coverage in New, Mirror Online, Hello Online, Daily Record Online and MSN – a great month for our Lucinda Ellery team! And all for a worthy cause too!