We are delighted to announce that instinct pr has been re-appointed by Europe’s fastest growing smoothie brand, Savsé, to launch an innovative new baby product, My First Savsé, and manage UK PR for the core Savsé range.

instinct pr will manage the launch of My First Savsé, Europe’s first ever cold-pressed baby food. The campaign will be fronted by a celebrity ambassador, and supported by a launch event and targeted media relations strategy. We will also deliver a summer campaign for the core Savsé range which will include experiential social media content and press office activity.

instinct pr managed the launch of Savsé in 2013, helping drive ROS in stockists including Sainsbury’s, Waitrose and Ocado and, as a direct result of press coverage, Savsé became Selfridges’ top selling cold drink six months after launch.

Savsé founder, Guka Taveridze commented: “This is a very exciting year for us as we cement our position as Europe’s fastest growing smoothie brand. We’re delighted to have instinct pr back on board to help us launch My First Savsé and support the growth of our core range. We are always impressed by the teams passion, knowledge and outstanding ability to secure sales-driving press coverage. The agency has grown since we last worked together in 2015, as have we, and we look forward to making 2017 a stand out year for us both”

instinct pr Director and Founder, Jonathan Kirkby, comments, “We’ve always been immensely proud to have worked with Savsé. We achieved some incredible things when we launched the brand back in 2013 and we look forward to delivering more exciting and creative work for a product that really is a game changer for the baby market. It’s a dream client for us and we look forward to helping Guka and his team make 2017 the most successful year yet”.