New Client Announcement: EMP

We are proud to announce that we have been appointed as the retained UK PR agency for Europe’s leading merchandise e-tailer, EMP. We will be managing all press and publicity for the UK market. The account will sit under the agency’s fashion division and be led by Head of Fashion, Suzi Spear.

We will be responsible for PR campaign development and execution, strategy implementation, media relations and press office function. Key areas of focus will be brand building, generating awareness and increasing engagement around key occasions such as Comic Con, festival season and the release of the new Spider-Man film.

Established in 1986, EMP was conceived by a small team in Germany who set out to start a mail order business that gave music fans the opportunity to get all their merchandise from one extensive catalogue. Today, they are Europe’s top provider of music, film, TV and video game merchandise with over 20,000 products available online from more than 2,000 bands and over 300 entertainment franchises, including Star Wars, Harry Potter, Iron Maiden, Guns N’Roses and more.

Our Director and Founder Jonathan Kirkby comments; “We’re so pleased to be selected as the retained agency for EMP. There is a great deal of opportunity to work creatively with the brand and we are looking forward to building it in the UK and raising awareness of their extensive offering”

Ajay Nassa, Managing Director at EMP UK comments “We are looking forward to working with instinct pr on raising awareness and building EMP in the UK. They approached the brief with a great deal creativity, expertise and passion which was paramount to us in finding the right agency to work with”.