New client announcement: Lands’ End

We are proud to announce that we have been appointed as the retained UK PR agency for international American apparel brand, Lands’ End.

We will manage all press and publicity for the UK market. The account will sit under our fashion division and led by Company Founder Jonathan Kirkby and Head of Fashion, Suzi Spear.

We will be responsible for devising and implementing strategy for the UK market, product placement, profiling and press events. Key areas of focus will be brand building, generating awareness and increasing engagement.

Established in 1963, Lands’ End is an American heritage brand with quality, value and unbeatable service at the heart of everything it does. The brand is sold through its website, catalogue mailings and an online concession with Debenhams. The Global HQ is in Wisconsin, USA with international offices in the UK, Germany and Japan.

Our Director and Founder Jonathan Kirkby comments: “We’re so pleased to be selected as the retained agency for Lands’ End UK. We put in so much passion and creativity to the pitch and we’re delighted that the in-house team shared our vision. Lands’ End is a brand with such great heritage and we can’t wait to continue building the brand further with press”.

Michelle Laidler, European Brand and PR Manager comments: “It was paramount that we found the right agency, to fully embrace the brand and appreciate all of it’s potential. instinct are that agency and their enthusiasm, passion and creativity shone through. We are excited to work with instinct pr and look forward to great things ahead.”

For further information, please contact: landsend@instinct-pr.com