Diadora presents its SS17 campaign

This week Diadora launched the ‘On The Bright Side’ campaign.  The campaign, now live for SS17, shines a light on the new generations’ take on Diadora’s 80’s sports casual style. The final result is an ode to urban authenticity and terrace style.

Diadora took a crew of cool kids to the streets of Hackney in London and captured their carefree attitudes through some incredible photography:


First up, Charlie Barker (@charliexbarker), a self-titled artist and blogger. Chuck Achike (@sydneylimaa), a rapper and skateboarder. Sydney Lima (@_chckjunior), fashion model. James Magee (@j_magz), the master of the sports casual aesthetic. Lastly, Luke Storey (@luke_storezy), a DJ & Producer.

To top off the campaign, its soundtrack is by Kodie Shane (@kodieshane), a rising star and rapper Atlanta.

The ‘On The Bright Side’ campaign has already seen coverage appear in a range of titles including Men’s Health, Clash and Jocks & Nerds and there’s even more on the horizon…