09 Jan Our Puurrrfect PR Campaign for FRONTLINE Plus
2016 saw us emBARK on our biggest campaign ever to launch FRONTLINE Plus to UK pet owners. With the help of Gogglebox legends Steph and Dom Parker, their pampered little pooch Gigi and TV Vet Dr Scott Miller, it’s safe to say our first ever experiential project ‘ticked’ all the boxes for a successful campaign.
To launch new flea and tick solution, FRONTLINE Plus, we created the the FRONTLINE Plus House and unveiled it at London Victoria station. We then visited pet shows around the UK and reached a whopping total of 1,094,000 pet owners across the tour. We also saw PR coverage raining cats and dogs, reaching 40million people!
Take a look for yourself to see exactly how we made the launch of FRONTLINE Plus a WOOFING success…